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The Feature
The Money Pit Minutes are a great way to extend a weekend advertiser into your
weekday rate structure. Run Money Pit Minutes on:
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Stats |
On Air Since: 1999
Syndicated Since: 2004
Freq. of Broadcast:
5 different Features each week
Length of Broadcast:
60 seconds
Number of features to
air per day:
Stations may air each feature as many times as
they choose.
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Distribution |
ftp download
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Terms |
The Money Pit Minute is market-exclusive, and FREE, when
you clear the long-form Money Pit Home Improvement Radio Show on the weekend. Either one hour or two.
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How it Works |
Each Feature has an open, a space for a local commercial and then a close.
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The station carrying the long-form Money Pit Home Improvement
Radio Show over the weekend. You'll expose your clients to your whole
cume, in key dayparts. And those Money Pit Minutes will serve to
promote The Money Pit Home Improvement Radio Show on
weekends.
Have another AM station in your cluster? Money Pit Minutes allow you to
bundle your Adult Standard or All-Sports station into the Home Improvement
pitch. You can even include the FMs in your cluster. They're your Features,
run them where and when you want.
The Money Pit Minute SOUNDS like an informative feature.
But it's really commercial creative. Not just another jingle...it makes
money! The Money Pit Minute is a spot that will stand-out, and
advantage its sponsor, via:
1. Focused Delivery: The carefully worded tease is an attention grabber
that mentally tunes-in potential Home Improvement shoppers.
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2. Editorial Separation: Be honest. How would YOU like to be the
advertiser who paid for commercial #6 in a stop set? The Money Pit
Minute puts it's sponsor's message in a PROGRAMMING context. Its
"donut" format makes it more-than-just-another-commercial.
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3. Editorial Association: Since the show's hosts deliver the tips,
advertisers get opportunities to associate directly with the talent, an
inferred endorsement that many sponsors find attractive.
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Remember, there's NO national spot, NO national sponsor billboard,
and - someone in your traffic/business department will cheer out loud
about this - NO affidavits for the Minutes. YOU sell it locally, and YOU
keep the money.
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The Hosts
Tom Kraeutler - Tom appears regularly as a how-to guru on network and local television
stations including CNN, MSNBC, The History Channel, HGTV and the DIY Network. An accomplished author,
columnist and blogger, Tom is also the home improvement editor for AOL.
His work has been featured in
House Beautiful, Smart Money, Reader's Digest and in hundreds of daily newspapers across the nation. More
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Leslie Segrete - Leslie is a home improvement expert with an eye for design and the skills to get
the job done. She knows what turns a house into a home and has the tips and ideas to make improvements
easy and fun.
As designer and carpenter for TLC's Trading Spaces, While You Were Out, and The Ugliest House on The Block,
Leslie designs, builds and creates amazing transformations to the delight of her homeowners and millions
of fans. Leslie is currently working on a new show with A&E - The Hundred Dollar Makeover. Leslie is a seamstress, carpenter, decorator, designer
and professional chef all wrapped up in one very energetic package. She's a true renaissance woman through
and through!
More
Visit Leslie's Website.
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To learn more about the Money Pit Home Improvement PROGRAM, click here
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| To find out if this feature is available in your market, please fill out the form below:
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