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MORE ABOUT CIGAR DAVE
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The Program
The acclaimed nationally syndicated radio program was first
broadcast in July 1995 with one hour on WSUN Radio in the
Cigar City of Tampa, Florida, USA. The show became an instant
hit with his cadre of listeners known as "Cigar Lieutenants."
Because of its popularity the program soon expanded to two hours
and began national syndication in December 1995.
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From his opening greeting of "Long Ashes" to the national cigar lightation
ceremony to presenting the latest cigar news and information, Cigar Dave
presides over the world's largest cigar club that meets via the airwaves
and the Internet with high doses of energy and enthusiasm. Always truthful
and politically incorrect, the General also leads the battle against America's
self-anointed pleasure police. In addition to cigars, you might find The General
discussing fine dining, espresso coffee, business/casual attire, sports and more.
Cigar Dave is heard on over 90 major market radio stations across the United States
on the Cigar Connoisseur Radio Network, and on the Internet.
Cigar Dave originates from flagship station 970WFLA in Tampa. Request Information
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Cigar Dave
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Cigar Industry Heating Up Again
Published: October 7, 2006
By THE ASSOCIATED PRESS
TAMPA, Fla. (AP) -- For about five years in the 1990s, the cigar industry luxuriated in a
wild sales boom when celebrities and trendy 20-somethings decided that puffing imported,
hand-rolled stogies was The Next Big Thing.
The bubble burst when the supply of quality tobacco couldn't keep up with demand. The market
became flooded with inferior but pricey cigars hastily rolled with lower grade tobacco, as many
of the poseurs and neophytes moved on to something else.
In the years since, the industry has enjoyed a quiet, steady climb. The bad product is mostly
gone, the market settled and refined tobacco growing methods make ''sticks'' from the Dominican
Republic, Nicaragua and Honduras every bit as good as those storied but forbidden Cuban stogies.
Cigars aren't selling like it's 1997, but nobody is complaining. Last year's sales were still
more than triple the early 1990s pre-boom numbers, even though new laws keep adding places
where smokers can't light up.
''There's never been a better time to be a cigar connoisseur,'' said David ''Cigar Dave''
Zeplowitz, whose Tampa-based radio show celebrating good smokes is heard in more than 100
markets and on satellite stations. ''The cigar industry is vibrant, it's healthy, even though
there are more restrictions on peoples' right to enjoy a cigar than ever before.''
Norman Sharp, president of the Washington-based Cigar Association of America, said it's hard
to tell how many people smoke cigars because for many it's just an occasional hobby. The
industry tracks trends by looking at how many cigars are imported into the United States each
year.
At the height of the boom in 1997, imports peaked at 417.8 million cigars, nearly five times
more than in 1993, according to the cigar association.
After dropping to 248 million in 1999, the numbers started another upward turn. In 2005, imports
had climbed to 319.4 million cigars, with another slight bump expected this year.
''The increases are much more manageable than in the days of the boom when there was almost a
craze aspect to it,'' Sharp said. ''What we're seeing is much more manageable growth.''
Cooper Gardiner, vice president of marketing for the General Cigar Co., the largest manufacturer
of imported, handmade cigars in the United States, said there aren't huge numbers of new smokers
like during the '90s, but he expects the industry to keep growing by a few percentage points a
year if the tobacco supply can keep up.
''I think most people are happy,'' said Gardiner, whose company produces such popular brands as
Cohiba, Macanudo, Punch and Hoyo de Monterrey. Another leader in the handmade cigar market, Fort
Lauderdale-based Altadis USA, manufactures Don Diego, H. Upmann, Montecristo, Romeo y Julieta
and other brands.
Zeplowitz said the cigar boom -- he prefers to call it a ''renaissance'' -- was so good for
business because it introduced a lot of people to cigars who continued to smoke after others
moved on.
Sharp said the boom also ''spruced up'' the cigar industry. Younger people were smoking, new
makers entered the fray, a greater selection of sizes and shapes was introduced and packaging
got more provocative, updating a fuddy-duddy image.
Profits generated during the boom allowed manufacturers to pay for new farming technology and
other advances, resulting in superior cigars on the shelves today, said Gary Bahrenfus, manager
of the landmark Edwards Pipe & Tobacco shop in Tampa.
''The product that we're smoking today is second to none,'' Bahrenfus said. ''It's the very best
tobacco that's ever been grown. It's got the most flavor, it's got the right texture. When you
pick up a cigar, there's not a bad cigar.''
Fine, hand-rolled cigars are readily available in the $3-to-$7 range, and ''super premiums'' and
limited edition sticks can run $15 and up. Retailers say the average smoker of premium cigars
lights up one to three a week.
The renewed interest in good smokes resonates in Tampa, whose early growth was spurred by the
cigar industry when Cuban manufacturers began relocating here in the 1880s to escape political
and labor unrest in their native land.
The east Tampa community -- dubbed Ybor City after cigar magnate Vincent Martinez-Ybor -- grew
to more than 250 cigar factories with 30,000 employees. For 50 years the city was the cigar
capital of the world.
Several notable cigar concerns still call Tampa home, including the Oliva Tobacco Co. --
supplier of a good chunk of tobacco used in premium cigars sold around the world -- and
mail-order company Thompson Cigar, one of the largest cigar retailers in the United States.
Ybor City, now revitalized as an entertainment and tourist district, features specialty shops
luring would-be smokers with artisans rolling cigars on the premises.
More cigars are being smoked these days, even as health officials warn against it. Cigar smokers
who don't inhale are at a lower risk for lung cancer or heart disease but are still susceptible
to cancers of the mouth, tongue and throat.
Zeplowitz, whose radio show also celebrates ''cigar lifestyle'' accouterments like good steaks,
martinis and fine wines, doesn't want to hear it. He rails against the ''pleasure police'' and
others who try to restrict his right to enjoy a good smoke.
''It's just like every other luxury product,'' he said. ''People are enjoying them more than
ever, but they are enjoying them in moderation.''
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Cigar Dave radio show celebrates stogies, the good life
Sunday, May 25, 2003
By MITCH STACY, Associated Press
TAMPA, Fla. - David Zeplowitz hates the "pleasure police."
That's what he calls those who would impugn his right to enjoy such pursuits
as sipping a cocktail, digging into a thick steak and - especially - stoking up a fine,
hand-rolled cigar.
"Cigar Dave," as he is known to devotees of his weekly radio program, stands ready to defend
the good life while extolling the virtues of a good smoke for two hours every Saturday afternoon.
"I look at myself as a spokesperson for people that say we enjoy doing these things, we're adults,
we can make our own decisions and we're going to fight," he said.
Zeplowitz's celebration of the finer things, his vast knowledge of cigars and conservative political
rants have earned the 39-year-old veteran broadcaster a following in close to 90 U.S. cities since
his show debuted in Tampa eight years ago.
Between the "long ashes" greeting to listeners and the ceremonial "lightation" of the week's featured
stogie, Zeplowitz - respectfully called "the General" by his Cigar Army legions - fields questions,
advises, introduces new products and chats up cigar-smoking celebs. Beer, cocktails, fine food and
other accouterments of the "cigar lifestyle" also are popular topics.
New to cigar smoking? Zeplowitz will recommend a good beginner's "stick" and send a few out to you.
Wondering about the proper way to cut and light it? He's got the paraphernalia and the answers.
Are those illegal Cuban cigars really superior? That's a myth, he says. State-of-the-art farming and
quality control make cigars from Honduras, Dominican Republic and Nicaragua even better than the
forbidden Cuban product now.
Cigar makers who buy up the commercial spots on Zeplowitz's show also fill his office with boxes and
boxes of top-shelf smokes for him to sample and give away to listeners.
It's good to be the General.
"I think people want to go back to the Rat Pack days," the Buffalo, N.Y., native said. "When you went
to Vegas you could have a good time, you could smoke a cigar, you could have your beverage, you could
tell dirty jokes and nobody cared. It was fun. And that's really what we do on the show. We're
politically incorrect and damn proud of that."
Politics has crept onto his agenda more lately, especially as the war with Iraq was unfolding.
Cigar Dave and his listeners hashed over the conflict and kept up the attaboys for President Bush
and the troops. For weeks, he harped on France for refusing to support the U.S. war effort, calling
for a boycott of French wine.
"To not discuss the war and what was going on and not be patriotic would have been a tremendous
insult to the troops over there," he said.
Zeplowitz's formidable following has made him a central figure in the cigar universe.
Manufacturers see his fans packing remote broadcasts and asking their dealers for the smokes he talks
about on the show.
"He's a pretty bright man, and he got himself educated on the product and found a niche," said Jim Colucci,
senior vice president of sales and marketing for Altadis U.S.A. Inc., makers of Montecristo, H. Upmann,
Romeo y Julieta and other popular brands.
Gary Bahrenfus, who manages the landmark Edward's Pipe and Tobacco shop in Tampa, is an occasional guest
on the show and sat alongside Zeplowitz recently for the annual "Cigar Draft," in which callers chose
and analyzed favorite cigars in an NFL Draft format.
"There will come a time when he will be lauded by the industry," Bahrenfus predicts. "He has a been an
asset to our industry, more than any other one person I can think of."
A Syracuse University graduate, Zeplowitz moved to Florida in 1989 after buying a small AM station in
Zephyrhills, north of Tampa. Tracing his love of cigars back to his grandfather, he found Tampa
- arguably the epicenter of the nation's cigar culture - an ideal locale to immerse himself in the
hobby.
Tampa's early growth was spurred by the cigar industry, when Cuban manufacturers began relocating
here in the 1880s to escape political and labor unrest in their native land. The east Tampa community
- dubbed Ybor City after cigar magnate Vincent Martinez-Ybor - grew to more than 250 cigar factories
with 30,000 employees. For 50 years the city was the cigar capital of the world.
The Depression took its toll, cigarettes eclipsed cigars as the smoke of choice and the area declined.
But the cigar heritage is still celebrated as a theme of Ybor City's revitalization as a busy
entertainment district.
Zeplowitz started the show on a now-defunct AM station in July 1995 in the midst of a boom in the
popularity of imported cigars and moved two years later to his current flagship, WFLA-AM. A few other
radio shows around the country are devoted to the subject, but none boast his reach and popularity.
Besides the featured cigar he lights on the air, Zeplowitz says he smokes only one or two more during the week.
When he's tasting product, he'll only burn an inch or so of each cigar. Moderation is a Cigar Dave
mantra.
A bachelor, Zeplowitz owns a boat, loves to fish and play golf, pastimes that are, of course, enhanced with a good smoke.
His favorite brand of cigar?
"Whatever I'm smoking at the time," he said.
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NAME: Cigar Dave
TITLE: "The General"
COMPANY: "Smoke This!"/Cigar Connoisseur Radio Network
BORN: 1964 in Buffalo, NY
RAISED: Buffalo, NY
BRIEF CAREER SYNOPSIS: Began broadcasting career as a news intern while a high-school sophomore at WKBW-TV in Buffalo, NY at age 15; Graduated in 1986 from Syracuse University Newhouse School of Public Communications and the School of Management. Degree in Broadcast Management and Finance; 1989 to 1995: Owned and operated WPAS-AM in Zephyrhills, FL; 1992-1995: Awarded CP, built, owned and operated WBSB-FM in Dade City, FL (both suburban Tampa, FL markets); July 1995: Created and began hosting the cigar lifestyle show "Smoke This!" on WSUN, Tampa, FL. Currently airs on over 90 stations Saturdays 12Noon-2PM Eastern Time, originating from WFLA, Tampa, FL.; September 2000: Created and began hosting "Fore Play!", a golf-related show that airs Saturday mornings 8am-10am Eastern Time on over 50 stations on the Fox Sports Radio Network. Nights at KFRU (Columbia, MO) and KELO (Sioux Falls), Afternoon Drive at Q102 (Cincinnati), Mornings at I-95 (Birmingham), Mornings at KISS 102 (Charlotte, NC), Morning Drive at Q98 and WFNC AM/FM in Fayetteville following a 4-year leave from radio.
2. Is America getting more or less permissive as far as cigars and wine and other of the "finer things" are concerned? Which way is the pendulum swinging right now?
Certainly more Americans are taking the time from stressful lifestyles to kick back a bit and smoke a good cigar, drink a glass of fine wine, and enjoy a good meal. But not without grief---from the self-anointed pleasure police--- who capitalize on America's Puritinistic guilt-complex which causes us to be in a constant state of guilt for enjoying anything even remotely pleasurable.
Cigars, wine, steaks, caffeineated coffee, dirty jokes, fornication---the pleasure police hate it all. Their goal is to protect us from ourselves, and make our lives miserably boring. Thankfully there are a large number of hard-working, successful, intelligent, vociferous Americans ---including me--- who take on the pleasure police and enjoy every moment of pleasure derived from a fine cigar.
3. Here's an obvious and probably often-asked question- for someone who's never smoked cigars, what would be a good starter cigar? What should a novice be looking for? What was YOUR first cigar?
I always recommend that "Cigar Virgins" begin with mild cigars that have a Connecticut Shade wrapper. You can't go wrong with a Macanudo as a starter cigar. It's smooth, flavorful, and mild. In any premium, long filler, hand-rolled cigar, you look for a nice silky wrapper, seamless construction, a cigar that feels nice to the touch, and that's properly stored in a humidified environment. I began enjoying cigars while in college. I began with Antonio y Cleopatra's and Swisher Sweets. Certainly, my cigar selection is far better today than in those "lean" college years.
4. What's the holy grail of cigar connoisseurs- is there one cigar you haven't yet experienced that you want to try? If not, what's the very best cigar smoking experience you've ever had?
The best cigar is whatever I'm smoking at the time.
5. Who are your influences?
My mother and father, and both sets of grandparents---whose example, wisdom and guidance
have been priceless. Other people I admire include former President Harry S. Truman and General George S. Patton.
Men who always led with integrity, conviction, strength, and guts. My kind of guys!
6. From what markets do you get the best response?
We get great response from markets large and small including LA, Detroit, Tampa, Miami,
Atlanta, and Charlotte.
7. What's the best advice you ever received? The worst?
"Take all the experience you can get, and the cash will come later" ---given to
me by my father when I began my broadcasting career as an unpaid intern. Since I'm an optimist and try to focus on all things positive, I really can't recall
ever getting bad advice, especially from my parents. I can pretty
much take their advice to the bank---every time!
9. Fill in the blank: I can't make it through the day without _____________.
...laughter (and a morning cup of caffeineated coffee)
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For more information, contact
Skip Joeckel at 719-579-6676 or
fill out the information request form.
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